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Wendy’s will turn 50 later this decade, and the fast-food chain has finally decided it’s time to take a bite out of the Super Bowl.
The marketer is set to air the 30-second spot below on Super Bowl LI. And the message is pretty straightforward: While its competitors are busy thawing their frozen beef with hairdryers, Wendy’s serves only fresh meat in its hamburgers.
Check out the spot, from VML (along with director Dan Brown and production company Unheard/Of) here:
The freshness issue has been on Wendy’s mind for a while now.
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