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Wendy’s is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger.
The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item.
Wendy’s debuted the specifically descriptive, if awkwardly named cheeseburger in 2013. It was brought back the first time in 2020. The item’s name is an unsubtle bid to position Wendy’s within gastropub culture.
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