Wells Fargo Launches Creative Review

Incumbent DDB is invited to participate

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Wells Fargo is looking beyond longtime creative shop DDB in a review that's being managed by Select Resources International.

The incumbent and other Omnicom Group shops have been invited to participate, according to a Wells Fargo representative. Omnicom’s BBDO, for one, is open in the banking category, having lost Bank of America in a global creative review nearly two years ago. BofA moved the account to a group of WPP companies and expanded the role of roster shop Hill Holliday. 

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