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The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday.
The company decided to adopt the WellPoint name after merging with WellPoint Health Networks in 2004, but now will revert back to Anthem. WellPoint already sells insurance under the Anthem brand in states like Indiana, California and Kentucky. The company decided to rebrand to the name more of its consumers are familiar with in response to the federal health law, which created insurance marketplaces in each state, causing a shift to market to individual consumers.
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