Welch's Reintroduces Consumers to Its Farmer Co-op Model With a New Campaign and Agency

Genuine helps the juice brand go digital

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Welch’s is a company that has been making juices, jams, jellies and other fruit products for nearly 150 years. You’re almost certainly familiar with the brand, as its products line the aisles of nearly every supermarket and corner store in the United States.

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