Weighing In on Branded Content

Big Fuel's CCO on the future of the medium

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Avi Savar, founder and chief creative officer of social media agency Big Fuel, led the inaugural Branded Content and Entertainment jury at Cannes, awarding a Grand Prix to Chipotle and CAA for the burrito brand’s sustainable farming “Cultivate” campaign. Adweek caught up with Savar to chat about the category and where it’s headed.

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