Weider Nutrition Calls on Butler

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Butler, Shine & Stern, a midsized shop that works with such clients as Midway Games, has won the $12-15 million Weider Nutrition ad business.

The decision comes after a review that included Arian, Lowe & Travis in Chicago and VitroRobertson in San Diego.

Butler will handle national advertising work for the client, while Mars Advertising in Detroit will handle promotions and marketing projects.

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