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Three men in animal costumes (on a day off from mascot or sidewalk-sales gigs?) run a race in record time in this Weetabix commercial from WCRS in London. A follow-up to the agency’s Cannes Film Craft silver Lion-winner “Steeplechase,” this spot showcases the energy-building benefits of the cereal by showing the furry marathoners take the lead despite the hot day and weight of their costumes.

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