Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Cisco Systems has tapped Interpublic Group’s Weber Shandwick as agency of record for its U.S. public relations business, confirmed the client.
“Weber Shandwick was chosen because it demonstrated experience with leading global corporations, especially high tech, in addition to its creativity and strategic thinking,” said Penny Bruce, senior manager of corporate PR at Cisco Systems in San Jose, Calif.
Weber Shandwick prevailed after a lengthy review against undisclosed shops. The client, which launched the review in late August, would not disclose annual billings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in