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NEW YORK The Internet and television are the most popular media among 18- to 54-year-olds, with nearly 45.6 percent of respondents from a study released today citing the Web as their No. 1 media choice and 34.6 percent rating TV as their top pick.
The study, conducted by Frank N. Magid Associates on behalf of the Online Publishers Association, examined how different media compare across generations on a range of attitudinal measures.
In addition to being the most-liked media, the Net and TV are also the most frequently used in the 18-54-age range.
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