Web Sites Adopt Instrusive Ads

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Succumbing to economic pressures, Web sites are increasingly employing intrusive tactics, such as pop-up ads, to derive revenue from advertisers and capture consumer attention, a new study finds. According to a report from Arlington, Va.-based Cyveillance, more than 30 percent of top sites in the U.S. use pop-ups, or ads that automatically launch in separate browser windows when a user enters or exits a site.

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