Web Giants Angle for Spectrum

NEW YORK Broadcasters worldwide are trying to fend off incursions by the deep-pocketed likes of Google, Microsoft and Vodafone into precious airwaves that broadcasters regard as rightfully theirs.

At stake is the future of over-air television and video delivery and reception, with spectrum auctions—such as those likely to occur in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in