Web Ads Get More Intrusive

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The Web has long relegated advertising to the sidelines as part of a do-not-interrupt mandate that separated cyberspace venues from traditional media. That’s slowly changing.
 
A group of top-tier publishers, including The Wall Street Journal and Reuters, has signed up to test a new initiative that plops commercials in front of users as they arrive at Web sites, blocking the content. They will have the option to close the ads after 10 seconds. The spots then retreat into traditional banner placements.

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