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WealthHound.com, a personal-finance site that plans to offer online trading, mortgages, insurance and e-commerce, is snooping around for its first agency of record.
Sources said that the account is worth $15 million. Several undisclosed agencies are participating in the review, which began in December and is “into the finals,” said company CEO Alex Comandini. A decision is expected in two weeks, he added.
Comandini compared the company’s advertising ambitions to a competitor’s, explaining that the budget could jump as high as $50 million annually.
“You look at E*Trade, they’re spending $120 million in the last quarter,” he said.
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