We Must Close the Gap in Marketing Education, Especially Now

Challenging students beyond the boundaries of the campus

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The current crisis demands more creativity on the part of colleges than porting our Blackboard lectures to Zoom. Kacy Burdette

Having struggled with the abrupt switch to online learning last semester, colleges will need to pivot quickly to provide the meaningful engagement students crave while simultaneously preparing them for the professional success parents expect after such a sizable financial investment.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Yusuf Dahl is the director for innovation and entrepreneurship at Lafayette College.
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