Wcj's Godzilla: Secrecy Matters




CHICAGO – Sony Pictures Entertainment’s Godzilla opens this week, and moviegoers will finally be able to see what the studio has kept under tight wraps for months: the monster.
Sony’s refusal to allow any public depiction of the film’s titular star presented an unusual challenge for Wunderman Cato Johnson, promotions agency for Godzilla marketing partner Taco Bell.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in