Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO – Sony Pictures Entertainment’s Godzilla opens this week, and moviegoers will finally be able to see what the studio has kept under tight wraps for months: the monster.
Sony’s refusal to allow any public depiction of the film’s titular star presented an unusual challenge for Wunderman Cato Johnson, promotions agency for Godzilla marketing partner Taco Bell. It had to create separate tie-in promotions for before and after the May 20 opening.
“Sony was so hesitant about providing visuals,” said Rob Albertson, vice president and group creative director at the Chicago agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in