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NEW YORK Four New York agencies have emerged as finalists in Waterford Wedgwood USA’s review of creative and media duties on its Waterford Crystal brand.
The agencies are MDC Partners’ Kirshenbaum Bond + Partners, Cossette Communication Group’s Cossette and independents AgencySacks and ML Rogers, according to Alan Krinsky Associates, the New York consultancy managing the search.
Final presentations are slated for next week at the agencies’ offices, and a decision is due by month’s end. Each contender will get about three hours to present to a handful of client executives.
Waterford selected the finalists after visiting 10 shops last month.
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