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After winning a major battle against Baby Einstein, the watchdog group Campaign for a Commercial-Free Childhood is pushing its case further, calling for the Disney brand to change its name.
The CCFC was the catalyst for a decision by Disney to offer $15.99 to anyone who bought a Baby Einstein video between June 5, 2004 and Sept. 4, 2009.
The offer came after the CCFC filed a complaint about Baby Einstein’s educational claims with the Federal Trade Commission in 2006.