Washing Powder War in Brazil

RIO DE JANEIRO – An advertising war is churning between Unilever’s OMO and BomBril’s Quanto washing powder brands in Brazil. Quanto has gained 5-10% in market share over the last 12 months with a new ad campaign from W/Brasil. To counter the gains of BomBril, Unilever, which controls some 75% of the washing powder market here, has just aired a new commercial from agency MPM:Lintas.
Copyright Adweek L.P. (1993)