WaMu Debuts N.Y. Ads

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Sedgwick Rd. positions Washington Mutual as the “unbank” in a new TV, print and outdoor campaign that marks the client’s first advertising in the New York area.

The estimated $15-20 million ef-fort for the Seattle-based bank (which acquired New York’s Dime Savings Bank last year) breaks today.

Spots by the Portland, Ore.-based

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