Walt's Loss Was 'His Problem'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

San Antonio advertising veteran Lionel Sosa has a busy March ahead of him.
On March 10, he will be this year’s role model honoree at the American Advertising Federation’s Diversity Achievement Awards in New York. That will be one week after the release of his new book, The Americano Dream: How Latinos Can Achieve Success in Business and in Life, from Dutton.
As the title suggests, the tome is filled with business advice Sosa has for Latinos.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in