J. Walter Thompson here takes a humorous approach to auto mufflers in new advertising for longtime client Tenneco Automotive.
TV and print creative work for the new Walker Quiet-Flow muffler focuses on new technology that helps vehicles run more quietly and efficiently, said Mel Foster, executive creative director and executive vice president at JWT.
One 30-second TV spot, “Sleepers,” is set on a test track for cars that is lined on both sides with people sleeping in their beds.
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