Walgreens' Use of RFID Helps Target In-Store Display Use

Walgreens’ nationwide implementation of an RFID-based marketing intelligence product late last year has substantially increased the average execution of tracked promotional displays across the drugstore chain, the retailer said, and it plans to upgrade the solution to an EPC-compliant system.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in