Wal-Mart Touts Pharmacies

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CHICAGO Independent agency Bernstein-Rein uses animation to turn prescription drugs into everyday objects (and roomy play spaces) in a campaign for Wal-Mart’s pharmacy department.

In work breaking this week, the Bentonville, Ark., retailer targets moms and seniors. The push includes a pair of TV spots, as well as radio, print, outdoor and online executions.

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