VW Unveils Gay-Themed Ad Campaign

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BOSTON Volkswagen has unveiled its first gay-themed ad campaign in an effort to better target what has long been a key customer base for the brand.

Photographer John Arsenault shot the ads, developed by Boston-based Arnold, in the gay-friendly locations of Provincetown, Mass., Palm Springs, Calif., and Los Angeles.

One execution depicts a Provincetown beach at sunset.

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