VW Evaluates $1.4 Bil. Global Media Business

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

BOSTON Volkswagen is evaluating its global media business, the client has confirmed. The process could result in the consolidation of the estimated $1.4 billion business at a single network.

Havas’ Media Planning Group in New York (which handles the business in North America) and Grey Global Group’s MediaCom (which handles VW media chores in key European and Asia-Pacific markets) are participating, and conversations with the shops are ongoing, said Karen Marderosian, director of marketing for VW’s North American operations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in