VW Courts Luxury With Phaeton

NEW YORK Volkswagen of America has launched a push through Havas’ Arnold for its Phaeton luxury sedan, targeting drivers who are less apt to judge luxury by a nameplate.

A 90-second teaser spot, running in art-house cinemas, satirizes science documentaries. It shows a little girl being tested for associations between shapes and colors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in