Volvo Global Creative in Play

NEW YORK Ford Motor Co.’s Volvo is reviewing global creative duties on its ad account, the client has confirmed.

Havas’ Euro RSCG is the incumbent in the U.S. and in several international markets, though Volvo also employs other shops overseas, including WPP Group’s Young & Rubicam in Japan and Forsman & Bodenfors in Sweden.

Billings were not immediately available. In terms of major measured media, Volvo last year spent more than $75 million in the U.S. alone, according to Nielsen Monitor-Plus. Volvo spent nearly $70 million in domestic media in the first nine months of this year.

The client has hired New York consultancy Roth Associates to manage the process, according to sources. Roth did not return calls, and the client declined to confirm that Roth had been hired.

Euro RSCG, whose tenure on the brand dates back to 1991, is expected to defend its portion of the business, the client said.

Volvo is among the few major Ford brands not handled in the U.S. by WPP agencies. The other two are Jaguar, which is handled by Euro RSCG, and Mazda, which is handled by independent Doner in Southfield, Mich.

Roth, in partnership with Agency Assessments International in London, managed Ford’s last big creative review, for Jaguar.

Euro RSCG won the estimated $100 million global Jaguar account in March 2005, besting five other contenders: WPP shops JWT and Berlin Cameron/Red Cell, MDC Partners’ Kirshenbaum Bond + Partners and independents M&C Saatchi and Leagas Delaney. The incumbent, WPP’s Young & Rubicam, had partnered with Berlin Cameron but was cut before the final round.