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Volkswagen of America is returning to the Super Bowl this year. The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat and redesigned “21st Century” Beetle.
For the Passat, VW is turning to “the force” of Lucasfilm’s Star Wars to build buzz for the midsize family car. A boy dressed as Darth Vader channels the dark side to the iconic music of John Williams’ “The Imperial March” on a Passat parked in the driveway.