Viva Goes Great With Food

NEW YORK Viva, attempting to counter sales erosion from private label, is positioning its paper towels as a companion to food, not just a mechanism to clean up after it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in