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NEW YORK A new company is looking to tap public creativity with a platform for brands to collect consumer-generated video ads.
Atlanta-based ViTrue has $2.2 million in backing from General Catalyst Partners and former WebMD CMO Reggie Bradford, who is CEO of ViTrue. It has acquired video-sharing site Sharkle.com, which it plans to use to connect amateur producers with big brands.
“In many cases, they’re going to have more success than any individual creative would,” Bradford said.
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