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NEW YORK Pennsylvania encourages travelers to indulge their spring fever by hopping in a car and hitting the road with a print, TV and radio campaign that broke last week.
Red Tettemer’s “Ready. Set. Go” print and radio ads urge travelers to grab their car keys for three-, four- and seven-day road trips mapped out on Visit Pennsylvania’s Web site, www.visitpa.com.
One print ad aims to lure families to fishing spots along the state’s 83,000 miles of “clear streams and beautiful lakeshore,” with a close-up photo of a tow-headed, freckled boy showing off his catch.
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