Visa Treasures Disney Movie Tie-In

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LOS ANGELES The television component of an ad effort integrating Visa’s annual autumn promotion with Disney’s upcoming adventure movie, National Treasure, breaks during today’s Monday Night Football on ABC, a Visa representative said.

The 30-second spot, created by Omnicom’s BBDO, New York, will air in the fourth quarter of the Miami Dolphins-New York Jets game, the rep said.

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