Visa Launches Olympic-Themed Campaign

SAN FRANCISCO – Visa U.S.A. will launch a new Olympic advertising campaign in October to promote its Olympic sponsorship and fund-raising program for U.S. Olympic athletes and to build excitement for the 1994 Winter Olympic Games in Lillehammer, Norway. The campaign will feature a new TV spot, ‘Wind Tunnel,’ featuring footage of U.S. Ski Jumping Team member Jim Holland demonstrating the training resources made possible by Visa donations. BBDO New York handled.
Copyright Adweek L.P. (1993)