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Skiers have never been shy about spending money at the slopes. A new ad campaign reminds them to charge it on their Visa cards.
Print ads from BBDO West are cropping up at ski resorts nationwide, from Vail, Colo., to Killington, Vt. Creatives said the campaign is meant to serve as a subtle hint.
“It’s a great way to show people all the ways you can use Visa in the mountains,” said associate creative director Jim Lesser.
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