Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Cigarettes just got more feminine. Philip Morris USA will introduce its new pink “Purse Packs” for select Virginia Slims brands by the first quarter of 2009.
The Purse Pack, available for Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights, is pink, sleek rectangular packaging with square ends. It holds 20 sticks that are smaller in diameter than a typical smoke.
Philip Morris already claims about 58% of the Ultra Light market share and intends to use the compact Purse Pack to make headway in the Light category.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in