Virgin Cola's Renegade Branson Adds His Own Punch To Cola War

Virgin chairman Richard Branson issues a challenge to Coca-Cola and Pepsi-Cola in a new TV spot from Ground Zero supporting the U.S. launch of Virgin Cola.
The 30-second spot, which breaks today, shows the British entrepreneur standing on a Virgin Cola soapbox on Ellis Island. “Last year Coke and Pepsi spent half a billion dollars on advertising and said nothing,” Branson says.

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