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In the middle of a marketing overhaul, Virgin Drinks has moved its national creative assignment to Long Haymes Carr from Ground Zero and ended its relationship with KSL Media.
LHC in Winston-Salem, N.C., prevailed in a review over Avrett, Free & Ginsberg, Mad Dogs & Englishmen and CMG Communications, all New York, said Sheryl Fischer, vice president of marketing for the client in Wilton, Conn. CMG handles the $15-20 million account of sister company Virgin Airways.
Fischer declined to discuss billings, though annual spending is believed to be in the low to mid-seven figures.
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