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Washington State University got a little more than it bargained for when it challenged Idaho-based Hanna & Associates to create an ad campaign that would get its Cougars football team noticed.
The agency developed what were supposed to be humorous TV and radio ads that used the tagline, “Boycott TV violence. Come see the Cougs in person.”
The campaign drew angry protests from some fans who complained that the ads glorify violence. One particular radio ad was singled out as insulting to Mothers Against Drunk Driving.
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