Video: This Is What It Takes to Be a Brand Genius

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Adweek inducted its 2018 class of Brand Geniuses last week during a gala event at Cipriani Broadway. In addition to hearing from Brand Visionary Serena Williams, we caught up with several of our honorees from brands like Bud Light, Toyota, Aerie and FX Networks to find out just what it takes to be a brand genius.

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