Brand GeniusVideo: This Is What It Takes to Be a Brand GeniusOur 2018 class on how to elevate a brand's messageBy Chris Ariens|November 12, 2018 Video: John Tejada, Breana Mallamaci, Josh Rios; Editor: Nick GardnerShareBy Chris Ariens|November 12, 2018 ShareAdweek inducted its 2018 class of Brand Geniuses last week during a gala event at Cipriani Broadway. In addition to hearing from Brand Visionary Serena Williams, we caught up with several of our honorees from brands like Bud Light, Toyota, Aerie and FX Networks to find out just what it takes to be a brand genius.Watch above for their answers. Adweek Adweek