Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.
Target has the No. 1 market share in women’s swimwear, but the retailer decided to do something a little different for its summer 2017 campaign. The creative team, which happened to be all women, chose to not airbrush any of the models in the body positivity campaign. “It felt like a small step that was the right thing to do,” said CMO Rick Gomez during