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Victory Motorcycles plays on its name with stories of personal triumphs in a new campaign from Martin/Williams Advertising.
Six print executions break in March issues of motorcycle- enthusiast magazines with the tagline, “That is my Victory.”
The testimonials in the ads focus on Victory riders, who tell what their motorcycles mean to them, said Mark Jenson, vice president and management supervisor at the Minneapolis shop.
“We wanted to showcase Victory owners to build credibility [for] the brand,” Jenson said.
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