Victor Associates Flies South With Spirit Airlines

DETROIT-Victor Associates Advertising, Bloomfield Hills, Mich., plans to have a Florida office up and running by mid-June to service the agency’s largest client, Spirit Airlines.
Spirit, currently based in Eastpointe, Mich., is relocating its corporate headquarters to Miramar, Fla. The carrier has tripled in size since Victor landed its ad account in 1996. The airline spent about $7 million on advertising in 1998, up from just $2 million in 1997, according to Competitive Media Reporting.
Bob Wolfe, a 30-year veteran of the advertising and airline industries, will serve as account executive in the Florida office.
The office will seek new business in south Florida, Puerto Rico and South America, agency president Edward Victor said.
-Tanya Irwin