Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

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Specs

Current gig Head of marketing and partner solutions, Viacom

Previous gig Head of sales and marketing, music and entertainment, Viacom

Age 52

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Adweek: You've been in sales at Viacom for 11 years—a year in this new role. Where have you left your mark? 

Jeff Lucas: When I started with the entertainment group [in 2007], I made it client centric. And then when I got to the music group, I made that client centric.

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