Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Current gig Head of marketing and partner solutions, Viacom
Previous gig Head of sales and marketing, music and entertainment, Viacom
Adweek: You've been in sales at Viacom for 11 years—a year in this new role. Where have you left your mark?
Jeff Lucas: When I started with the entertainment group [in 2007], I made it client centric. And then when I got to the music group, I made that client centric.