Viacom Gets a Face-Lift for the Millennial Generation

As one of the most storied holding companies in media, Viacom's network of brands like MTV, VH1, Comedy Central and Nickelodeon oversees, curates and even dictates youth culture—and has done so for decades. But being young and hip takes work, which is why New York-based Viacom recently renovated its 31st and 32nd floors into spaces where people—employees and guests—could meet, mingle, work, dine and relax. "Our new floors are a working prototype for the future of media," said marketing strategy and engagement evp Ross Martin, whose office is on the 32nd floor, "where creative talent, world-class data scientists and visionary thought leaders are engineering the future of our business." On the 31st floor, visitors will find the "pitch theater," meeting rooms, open lounges and gathering spaces. "As a result of its advanced design form and tech function, we have allowed numerous CEO and CMO partners to utilize the space for their top leadership teams," said Viacom marketing and partner solutions head Sean Moran. "It's become the TRL for C-suite partners." Like its media network, the new Viacom space aims to please staffers and visitors—regardless of generational gap.