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NEW YORK VF Corp. confirmed Monday that it is conducting a review of media chores on its $110 million account and intends to consolidate all media buying —now spread over several shop—at a single agency.
The Greensboro, N.C.-based apparel company has four dozen clothing brands (Lee, Wrangler, Vanity Fair, Nautica and North Face among them) and all will be required to use the buying services of the agency that wins the review, said Kim McMillon, manager for global procurement, advertising and marketing services at VF Corp.
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