Verizon's Emotional New Ad Celebrates Military Family Reunions, Just in Time for Memorial Day

In partnership with the Wounded Warrior Project

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If there’s one certainty in advertising, it’s the fact that surprise military family reunion spots leave nary a dry eye in the room. 

Cue an emotional new ad from Verizon Wireless, in partnership with the Wounded Warrior Project, just in time for Memorial Day. The spot features real military families with real stories. In one, a high-school-age boy sends his father clips of his basketball games, and then his dad video chats him back game pointers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in