General

Verizon's Emotional New Ad Celebrates Military Family Reunions, Just in Time for Memorial Day

In partnership with the Wounded Warrior Project

verizon-homecoming-content-2018 — Verizon employs more than 11,000 veterans and provides programs for military hires. Verizon

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If there’s one certainty in advertising, it’s the fact that surprise military family reunion spots leave nary a dry eye in the room.

Cue an emotional new ad from Verizon Wireless, in partnership with the Wounded Warrior Project, just in time for Memorial Day. The spot features real military families with real stories. In one, a high-school-age boy sends his father clips of his basketball games, and then his dad video chats him back game pointers.