Verizon Wary of Conflict

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Having dismissed its previous agency for taking on MCI business, Verizon SuperPages is placing a high priority on avoiding conflict as it searches for a new shop to handle its $30-50 million account, sources said.

SuperPages, which split with Interpublic Group’s Deutsch last month after the shop took on branded-services duties for MCI, a rival of SuperPages parent Verizon Com munications, asks a lit any of questions about potential conflicts in a 14-page RFP that shops returned last week.

Nearly two pages address the conflict issue.

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