Venezuelan Soccer Team Stages Virtual Game Using Babies' Kicks in the Womb

Campaign by FCB RG2 hopes to win over soon-to-be-parents

"That kid's going to be a soccer player." It's a phrase likely uttered by many soon-to-be-moms when they feel their unborn children kick for the first time. That's especially true in soccer-crazed South America. However, according to executives at Estudiantes De Caracas, a professional soccer team and academy in Caracas, Venezuela, fathers in Venezuela are often more excited about the prospect of their children playing soccer than mothers.